Holiday Mingle Pt. 2: Tips for Bloggers from PR Pros

Bloggers working with companies

One of the craziest things about this whole blogging thing is getting to a point that your email inbox is filled to the gills with companies wanting to work with you for one thing or another. Blogs are great formats for sharing products and opinions about products/ businesses– and, boy are companies realizing it!

Each blogger must come to a decision about his or her blog and whether they want to work with PR companies and what guidelines they plan to utilize. It is a wild-wild-west out here. There are really no set-in-stone rules yet. Many people who blog are not people with years of experience working with publications. Though, the content they are churning out is worth something and the time that they spend on creating that content should be worth something too. But, deciding the worth is the hard part.

It is also quite difficult balancing the line of being simply a promotional fountain that spews out whatever a company will pay for to being an open, honest review with absolutely no obligation to a company. We aren’t quite journalists, yet we aren’t a particular company’s marketing team either. Unless companies, advertisers, or readers pay a blogger then a blogger is making NO money for work that takes hours and hours to complete. A blogger MUST find a comfortable position for where they stand on these issues for their blog.

These are not only issues that I’ve come across in my blog, but they are issues that every blogger I know has had to deal with at one point or another. Which is why I was thrilled to get the PR perspective at a recent Portland Bloggers meet-up sponsored by Little Green Pickle, the 2013 Holiday Mingle.

HolidayMingle_CH_1

Tips for Bloggers for Working with Companies and PR Representatives:

These tips come from the awesome Public Relations professionals that donated their time and expertise, and got in a room with their competition, to talk about blogging. If you are a blogger (not just those in Portland) and want to get involved working with some really great PR pros then check out their websites and contact them via email. They love that, by the way! The PR Panel consisted of  Carrie Welch of Little Green Pickle, Meaghan Burns of Broussard Communications , Lisa Hill of Lisa Hill PR, Heather Jones of Heather Jones Consulting, and Vicky Hastings of Maxwell PR . (Click on over to their websites and connect with them via email or Twitter TODAY!)

Tip One: Be Ready to Work with Companies

  • Have your blog up to snuff! Doesn’t everyone have that list of to-do items they want to get done for their blog? I know I do… the PR pros said not to wait any longer. Get your site where you’d like it right away.
  • Have an updated media kit ready to go! A simple one page explanation of your site, your site’s demographics, your numbers, and your guidelines will suffice.

Tip Two: Get Your Numbers Up

Many bloggers hate to talk about this side of the blogging world. Numbers matter. That doesn’t mean that small blogs have no shot. But, it does give incentive to work on getting your numbers up.

  • Most PR pros look for at least 10,000 Page Views Monthly– ideally, Unique Page Views
  • Most PR pros aim for at least 1,000 followers/fans for each social media platform

The panel said that it definitely isn’t ALWAYS about the numbers. Having a dedicated following in a niche field is also a great way to get in with working with good companies.

Tip Three: Act Professional

Think of your blog as your store front. You want to keep it looking nice, have the shelves stocked full (content!), and you want to provide great customer service. Interact with companies in a professional manner by answering those emails, sending updates on posts, and presenting your expectations and guidelines from the beginning.

Now, I’m the first to say that this isn’t easy… bloggers are often working more than on just their blog, life can get busy, and email inboxes can get a little bit insane. The thing to take from this though, is that being upfront, honest, and professional will help you in working with companies.

Want More?

For more tips from the PR Panel at the Holiday Mingle check out the post over on the Portland Bloggers blog. To read more about the Holiday Mingle and the awesome companies that were in attendance click on over to my first Holiday Mingle Re-Cap. To check out the websites of the people that helped make the Holiday Mingle happen…. click one of the logos below!

littlegreenpickle1
doubledragon1maxwellpr olympicprovisions

Screen-shot-2013-10-02-at-7.17.56-PM Screen-shot-2013-10-02-at-7.26.41-PM

tailsandtrotters thebentbrick theoriginal

wateravenue broussard communicationsdepaturefishpeoplebesaws

One Response
  1. Kayla

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Holidays Inspiration Occassions Party Activities Party Attire Party DIYs Party Favors Party Food Party Tips Party Trends Real Parties Styled Shoots
vampireportraits-featured
Free Printable Vampire Portraits
HeyGirl-Activities-ColoringBook-featured
Hey Girl Party Activities: Color Me Yours
HeyGirl-GuestBook-featured
Hey Girl Party Activities: Hey Girl Guest Book
DIY Marriage Our World Productivity Skin Cancer Awareness Traditions
rockforareason-featured
Rock for a Reason: Outdoor Rock Concert to Benefit 4-Year old with cancer – 9/10/2014
featured
Walk to End Alzheimer’s – Portland Walk September 7th!
AWCP-Guest-Printables-featured
Free Printables: House Guest Welcome
Appetizers Beer Breakfasts Cocktails Condiments Cookbook Review Desserts Dinner Healthy Eats Lunch Menu Ideas Non-Alcoholic Drinks Preserving Salads Saturday Spirits Sides
AWCP-Pear-Apple-Sangria-featured
Saturday Spirits: Pear & Apple Cider Sangria
Sparkling-Lollipop-Cocktail-featured
Saturday Spirits: Lollipop Sparkling Cocktails
awcp-beergarita-featured
Saturday Spirits: Beergarita
Cleaning Gardening Home DIY
AWCP-Guest-Printables-featured
Free Printables: House Guest Welcome
Ikea registry
Ikea Portland Has a Registry!!!
SunStation-featured
Featured: DIY Sunscreen Station at Today’s Creative Blog
Beauty Fitness Hair Self Care Women's Fashion
Self Care and Yoga // A Well Crafted Party
Fitness: Making Time for Self-Care & Yoga
Late Summer Nudes // A Well Crafted Party
Beauty: Nudes of Late Summer
Styling Sun Protective Clothing // A Well Crafted Party
Curvy Girl Style: Sun Safe Fashion Pt. 3
awcp-shurky-jerky-featured
A Well Crafted Man: My Whole30 Experiment and Shurky Jurky Review
featured-bostfamilyphotos-jenniandbrian
Choosing Our Family Photo Attire
GARDENFEATURED
Urban Gardening: Prepping Your Soil (What Not To Do)
A Blogger's Better Half
Husband of a Blogger
Baby Style Breastfeeding Fatherhood Kid Food Monthly Photos Motherhood Pregnancy Toddler Style
AWCP-toddler-haircut-featured
Toddler Style: Hair Cut
Vintage Toddler Style
Toddler Style: Vintage Cool
featured-bostfamilyphotos-jenniandbrian
Choosing Our Family Photo Attire
Bloggers to Follow Blogging Tips PNW Blogger Portland Blogger Portland Food Bloggers
diybloggers
DIY Blog Tour
featured-portlandbloggers
Snapshots: Portland Bloggers’ Website Has New Look!
pitchminder-featured
Free Printable Pitch Minder – For Bloggers!
Downloads Printables
vampireportraits-featured
Free Printable Vampire Portraits
pitchminder-featured
Free Printable Pitch Minder – For Bloggers!
AWCP-Guest-Printables-featured
Free Printables: House Guest Welcome
Recommended Businesses Restaurants Things To Do Upcoming Events
Dreamgirls-featured
Portland Center Stage presents Dreamgirls
alsac-dinner-autumn-harvest-featured
Portland: St. Jude Autumn Harvest this Saturday!
sockittome-featured
Sock it to Me – Sock Design Contest