One of the craziest things about this whole blogging thing is getting to a point that your email inbox is filled to the gills with companies wanting to work with you for one thing or another. Blogs are great formats for sharing products and opinions about products/ businesses– and, boy are companies realizing it!
Each blogger must come to a decision about his or her blog and whether they want to work with PR companies and what guidelines they plan to utilize. It is a wild-wild-west out here. There are really no set-in-stone rules yet. Many people who blog are not people with years of experience working with publications. Though, the content they are churning out is worth something and the time that they spend on creating that content should be worth something too. But, deciding the worth is the hard part.
It is also quite difficult balancing the line of being simply a promotional fountain that spews out whatever a company will pay for to being an open, honest review with absolutely no obligation to a company. We aren’t quite journalists, yet we aren’t a particular company’s marketing team either. Unless companies, advertisers, or readers pay a blogger then a blogger is making NO money for work that takes hours and hours to complete. A blogger MUST find a comfortable position for where they stand on these issues for their blog.
These are not only issues that I’ve come across in my blog, but they are issues that every blogger I know has had to deal with at one point or another. Which is why I was thrilled to get the PR perspective at a recent Portland Bloggers meet-up sponsored by Little Green Pickle, the 2013 Holiday Mingle.
Tips for Bloggers for Working with Companies and PR Representatives:
These tips come from the awesome Public Relations professionals that donated their time and expertise, and got in a room with their competition, to talk about blogging. If you are a blogger (not just those in Portland) and want to get involved working with some really great PR pros then check out their websites and contact them via email. They love that, by the way! The PR Panel consisted of Carrie Welch of Little Green Pickle, Meaghan Burns of Broussard Communications , Lisa Hill of Lisa Hill PR, Heather Jones of Heather Jones Consulting, and Vicky Hastings of Maxwell PR . (Click on over to their websites and connect with them via email or Twitter TODAY!)
Tip One: Be Ready to Work with Companies
- Have your blog up to snuff! Doesn’t everyone have that list of to-do items they want to get done for their blog? I know I do… the PR pros said not to wait any longer. Get your site where you’d like it right away.
- Have an updated media kit ready to go! A simple one page explanation of your site, your site’s demographics, your numbers, and your guidelines will suffice.
Tip Two: Get Your Numbers Up
Many bloggers hate to talk about this side of the blogging world. Numbers matter. That doesn’t mean that small blogs have no shot. But, it does give incentive to work on getting your numbers up.
- Most PR pros look for at least 10,000 Page Views Monthly– ideally, Unique Page Views
- Most PR pros aim for at least 1,000 followers/fans for each social media platform
The panel said that it definitely isn’t ALWAYS about the numbers. Having a dedicated following in a niche field is also a great way to get in with working with good companies.
Tip Three: Act Professional
Think of your blog as your store front. You want to keep it looking nice, have the shelves stocked full (content!), and you want to provide great customer service. Interact with companies in a professional manner by answering those emails, sending updates on posts, and presenting your expectations and guidelines from the beginning.
Now, I’m the first to say that this isn’t easy… bloggers are often working more than on just their blog, life can get busy, and email inboxes can get a little bit insane. The thing to take from this though, is that being upfront, honest, and professional will help you in working with companies.
For more tips from the PR Panel at the Holiday Mingle check out the post over on the Portland Bloggers blog. To read more about the Holiday Mingle and the awesome companies that were in attendance click on over to my first Holiday Mingle Re-Cap. To check out the websites of the people that helped make the Holiday Mingle happen…. click one of the logos below!