Branding

Most of the 30 people who read this blog (THANK YOU!) know that I started blogging over at A Well Crafted Party. I love writing about parties and DIY events. But, after having the kiddo I really wanted to write about more. I started incorporating “Mommy Monday” into A Well Crafted Party. But, after a while I realized that I had more to say than just once a week, it wasn’t always party or mommy related, and I was losing some party fans with the change in content.

Yes, I could have just changed the nature of the blog and made it about both parties and babies. It didn’t feel right though and certainly didn’t fit with the name. So, I created this site.

I love this site. I created the banner, buttons, and all and I am thrilled with how it all turned out. Writing on this blog makes me super happy. But, I don’t want to give up my other blog. I still really enjoy everything that it is about.

After the Portland Bloggers meet-ups became a regular event and we really wanted to start growing the community I decided it was time to have a site for that as well. Thus, Portland Bloggers the website was created and I had yet another URL in my name.

I seem to be doing okay with all of these sites. They take a lot of time to keep up. I am getting into a groove with that though. Eventually it will become easier. The hard thing was deciding what blog to promote when I as out at networking events. My business cards was a mess with three different urls, Facebook pages, and then my twitter and Instagram.

So, over the weekend I worked on branding myself a little better. I finished the touches on my website and designed and printed new cards. Now when I go to networking events I can steer people to one site that explains ALL of my side projects and introduce them to my freelance services.

my new business cards

I decided to go ahead and add the Portland Bloggers site to the back of my cards since I often am attending networking events in Portland, Oregon. But, the front of the card says my name, my title, my website (www.jennibost.com) and my Twitter handle. So much cleaner!

My new site really shows how much I am interested in and all the different freelance items I offer. Speaking of… I just added business card design and web element design to my Etsy store. So, if your blog is wanting of a make over then contact me and we can get it looking fabulous!

This doesn’t change things for any of my current blog readers. You can follow along however you’ve been following. Maybe eventually I can create a combined feed on my site that allows for people who just want to read all three of my blogs (hi mom!) to do it in one place. But, I think the branding will benefit my freelance work and networking attempts.

How did you brand yourself and your blog? 

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